When I first was connected with Julian and FF40, I thought I was signing up for a nutrition and fitness program. I wasn’t.Yes, I’ve improved my eating, lost weight, and feel physically better. But those things turned out to be byproducts of something much more valuable.Julian has built a system that helps you rebuild trust IN yourself and respect FOR yourself.Rather than chasing perfection or handing you another rigid meal plan, he teaches principles and creates structure around your actual life. The focus isn’t just food. It’s sleep, movement, stress, consistency, and the daily habits that quietly determine the direction of your life. Everything is evidence based, practical, and sustainable.What surprised me most is how much of the work is mental. As entrepreneurs and busy professionals, it’s easy to live almost entirely in your head. Julian helped me understand that your body isn’t separate from your mindset. Taking care of one profoundly changes the other.Just as importantly, Julian genuinely cares. He’s deeply invested in the people he coaches, incredibly generous with his knowledge and time, and always willing to help. He also seems to reach out directly when I need it the most. I don't know how he knows when I need the poke--but he KNOWS.I’ve tried a lot of approaches over the years. FF40 is one of the few that has fundamentally changed the way I think about health, and more importantly, the way I think about taking care of myself.If you’re on the fence, don’t think of this as buying into a diet or fitness regimen. Think of it as investing in a healthier, stronger, more resilient version of yourself. That has been my experience so far, and I’m genuinely grateful for it.

Until FFIT40 I could never quite get into working out in the gym. I've tried monthly memberships, personal trainers, cardio-focused, weights-focused, and everything in between. In my mind I knew it was important, but just never could get myself hooked. Similarly I've typically lived by the see-food (and eat it) diet. Coach JB has helped me buy into the complete healthy lifestyle -- stretching, eating and lifting. He dedicates personal time to tailor the program to me personally, and his positive encouraging attitude helps me get through the drag. I feel and look healthier. Knowing that I am caring for myself also boosts my confidence throughout my day.

I am so grateful to have met Julian and enrolled in the program back in September 2025. He has a unique combination of passion, motivation, and an extremely well designed and thoughtful and approachable, fitness and dietary program. Combined with video sessions, coaching, and a peer group that has been tremendously supportive. The program has transformed my physical state as well as my motivation and energy levels. I’ve lost more than 16 pounds which was my target, and added a significant amount of muscle and strength and really transformed my physical presence. I have also picked up much healthier and sustainable life skills. The program has also gotten my sons and my wife motivated as well and we are all benefiting from the program. I started this program at the age of 61 realizing that the clock was ticking on actually getting fit and building muscle mass that I would need to sustain myself, and also just re-orienting my dietary practices to be more sustainable. The program is exceeded my expectations, and I’ve had the benefit of making some great friends along the way as well. I’m based in California, but had no problem operating with the group in the virtual manner, so the fact that the team is based in Toronto really was no impediment whatsoever. Wherever you happen to be based, your life and those of your loved ones will benefit from a deeper association with Julian and his excellent team.

This is a fantastic program for any guy 40 or older looking to get in the best shape of their lives .Couldn’t recommend it enough.

I am three months in to the FFit40 program and haven't felt this good in years. The important thing about the program is that it teaches you habits (for diet, activity, and mindfulness), so it's a lifestyle change that is sustainable. I feel extremely motivated to keep improving my health and strength for the long term. Many thanks to Coach JB and the FFit40 community!

Working with Coach Julian has been a total game-changer. In just a few months, I went from a 35/36 waist down to a 31 and dropped almost 30 pounds. My energy is through the roof, and I’m actually enjoying being back in the gym. The accountability and camaraderie with the other guys in the program is fantastic, and it’s helped me keep on track. Overall, it’s been a return toward a healthier lifestyle. Huge thanks to Coach Julian for making the whole process approachable and sustainable.

Cannot possibly say enough good things about Coach JB and the FIT40 Program. I’ve lost a ton of weight (~40 lbs) and kept it off. I’m eating good healthy food, and I feel amazing. I’m stronger, lighter and in better shape than I’ve been in for many years. Thank you thank you thank you!!

Coach JB knows his craft, has an amazing program, and most importantly has helped myself and many others get fit and make lasting lifestyle changes.