2025-02-08T00:00:00.000Z

This book is incredibly forward-thinking and comprehensive, with plenty of easily actionable guidance wrapped within bigger strategy. Most importantly, while smaller indy schools often lack large marketing staffs, there are things in here that any school can choose to implement on their own without excessive expense or endless labor. I wish Brendan had written this when I was still head of a school.

2025-02-01T00:00:00.000Z

This book is packed with actionable advice and a must read for anyone looking to take advantage of his years of experience in this space.

2025-01-31T00:00:00.000Z

I really enjoyed this book and was inspired to be more experimental, innovative, and adaptable with marketing strategy. Schneider covered all of the areas a school marketer typically is focused on, and I appreciated that he encouraged using data-driven metrics to try new ways to connect with who we're marketing to.Anyone in school marketing knows we wear ALL of the hats with little support staff and even smaller budgets. I appreciated that the advice to us in this book wasn't to overhaul everything and start over, but to analyze and adjust things one step at a time. We’re running a marathon here, not a sprint.Highly recommend for any school marketer, thanks Brendan!