2026-05-29T00:00:00.000Z

As the Director of Marketing & Communications at an independent school, I have read countless books, articles, and guides on marketing over the years. Very few have earned a permanent place on my desk. School Marketing the Right Way is one of them.Brendan Schneider is one of the leading voices in independent school marketing because he truly understands the unique challenges and opportunities schools face. Unlike general marketing books that require significant translation to fit an educational setting, Brendan's advice is grounded in the realities of school enrollment, parent decision-making, storytelling, and community engagement.Brendan presents complex marketing concepts in a clear, digestible format with practical, actionable steps that school marketers can implement immediately. Whether you're new to school marketing or a seasoned professional, you'll find ideas you can put into practice right away.Brendan has long been a thought leader in the independent school marketing space, and this book reflects the depth of his expertise, generosity, and commitment to helping schools thrive. If you work in admissions, marketing, communications, or school leadership, School Marketing the Right Way deserves a place in your professional library.

2025-02-08T00:00:00.000Z

This book is incredibly forward-thinking and comprehensive, with plenty of easily actionable guidance wrapped within bigger strategy. Most importantly, while smaller indy schools often lack large marketing staffs, there are things in here that any school can choose to implement on their own without excessive expense or endless labor. I wish Brendan had written this when I was still head of a school.

2025-02-01T00:00:00.000Z

This book is packed with actionable advice and a must read for anyone looking to take advantage of his years of experience in this space.