2026-11-07T09:14:50.269Z

Frank was incredibly helpful guiding me with my ideas on the ring I wanted to have made. I was also impressed on the lead time and even more so on the quality of the finished product. Thanks again Frank!

2026-11-04T20:03:32.794Z

I couldn’t recommend Primo Diamonds enough! Francesco was absolutely wonderful from start to finish - incredibly attentive, patient and such a pleasure to work with. He took the time to understand exactly what I envisioned and brought it to life so beautifully.He designed the most stunning ring and earrings for my wedding, and I honestly couldn’t have been happier with how they turned out. Every detail was perfect, and the whole experience felt so personal and special.I genuinely wouldn’t have trusted anyone else with such important pieces. Thank you, Francesco, for creating something I’ll treasure forever!

2026-11-04T19:09:32.687Z

Francesco and the team at Primo were brilliant to work with and offered really valuable advice when it came to selecting the right diamond for my wife’s engagement ring. They were able to show us various diamonds of different sizes and clarity, which really helped us imagine what the ring would look like once made and ensure it was exactly what we wanted. This was over 5 years ago and her ring is still immaculate now. I also purchased our wedding rings from Primo and received the same level of professionalism, service and quality. We’ve never had any issues and would thoroughly recommend Primo to anyone.

2026-11-04T16:27:23.886Z

Great experience, I was given the full breakdown on what all the differences are in the diamonds and then shown some options that were in line with what I was looking for.It was turned really fast and the quality was excellent, would definitely recommend!

2026-11-04T12:56:23.076Z

Amazing service from Francesco, amazing customised ring for my special one. Very much recommend for the best bespoke design and quite affordable compared to others.

2026-11-03T21:14:28.163Z

My fiancé is not easily pleased! I spent weeks trying to find the right business to put together the perfect ring. I came across Primo and happy I did, we spent a lot of time picking the right style and stone. Francesco was very accommodating when I had some last minute requests.All in all a great experience

2026-11-03T20:37:48.040Z

Thanks for all your help. Very knowledgeable and made the process really straightforward. She’s over the moon.

2026-11-03T19:54:45.255Z

From start to finish i received absolute professional first class service. Looking for an engagement ring was daunting at first until i came across Primo Diamonds.The owner Francesco was so helpful every step of the way, from designing the ring to answering any questions i had. He has a wealth of knowledge from the Gem stones all the way through to the design and practicality of the ring. The whole process of picking the right diamond and setting, through to delivery of the ring was seamless and i was always kept up to date with the progress. When the ring arrived i was blown away with the beauty and quality, it was more than perfect.Thank you for everything Francesco and we will be purchasing our wedding rings from you in the future

2026-11-03T18:06:13.583Z

Procured a one off cross and chain and this turned out just exactly as I wanted it absolutely beautiful I’m so happy with the outcome. I must say Francesco was so professional, polite and truly goes the extra mile to ensure his customers are really well served and in excellent time frames. Thank you so much Francesco 😀

2026-11-03T14:52:09.954Z

Francesco is extremely knowledgeable and reasonably priced. He was able to answer all our questions and also improved the look of rings!

2026-11-03T12:20:14.439Z

Great customer care and lovely earrings which I got as a present which went down very well.

2026-11-03T11:54:32.998Z

From start to finish was an absolute pleasure working with Primo Diamonds. Francesco helped me design and gave me many options to choose from to purchase the perfect ring for my fiancé.Would recommend to anyone looking for engagement rings.

2026-11-02T18:27:09.308Z

Buying an engagement ring can be such a daunting process, but Francesco made the entire experience genuinely enjoyable. I put that down to his exceptional customer service, patience, and expertise.Whether you know exactly what you’re looking for or need some hand-holding through the process, Primo Diamonds is the place to go. On top of the wonderful service, the quality of the product is truly outstanding. I am very, very happy with the ring!

2026-11-02T16:47:46.249Z

Knowledgable & friendly service from Francesco. I purchased the engagement and wedding rings from him and he took my rough vision of what the engagement ring should look like and turned it into my fiancé’s dream ring.Thank you Francesco!

2026-11-02T16:38:41.952Z

I was introduced to Primo Diamonds through a friend when looking to purchase an engagement ring, and I couldn't recommend them highly enough.Having very little knowledge of diamonds beforehand, the whole process was made straightforward and enjoyable. Everything was clearly explained, with a range of options and price points discussed to ensure I found the perfect ring to suit my requirements and budget.The aftercare and ongoing service have been equally impressive, demonstrating a genuine commitment to customer satisfaction beyond the initial purchase.A fantastic, personal and professional service from start to finish. I wouldn't hesitate to recommend Primo Diamonds to anyone looking for quality jewellery and expert advice.

2026-11-02T16:25:25.771Z

Francesco was extremely helpful from my first enquiry right through to my final decision. I knew what I was looking for and he took a great deal of time showing me a selection of diamonds and helped me make my final choice which I am delighted with. I could not recommend him enough.

2026-10-05T05:57:09.808Z

Great service nothing was a problem, would use again

2026-10-04T19:12:54.525Z

Even though we are already married, I was quite anxious about this journey. I basically wanted to upgrade my ring to a bigger and more stylish one. After getting in touch with various places, including some well-known chains, I was starting to lose hope of finding the right jeweler. The huge price discrepancies between stores only confused me more. I eventually found Primo Diamond with the help of AI, and after reading their reviews on Google and Trustpilot, I decided to give them a chance. Francesco was absolutely brilliant and professional in explaining the entire process, the specs of lab-grown diamonds, and everything else. He patiently answered all the questions I had, too. I am really happy with my choice and the wonderful experience he provided. Highly recommended!!

2026-09-29T16:30:54.594Z

I met Francesco recently in his office for a bespoke ring for my 45th year anniversary.Francesco was very welcoming and knowledgeable answering every question I was unsure about fully equipped and ready for product demonstrations.He served with a welcoming manner and did not give a 'hard sale' even encouraging me to compare the market but I was unable to find a match of the same quality within my budget.The final product was produced a little earlier than expected and the final result was exceptional matching the service we were provided.Francesco has even offered free after sales support but luckily the fitting is perfect for my wife.I highly recommend this company for anyone who seeks high quality jewellery with excellent service to match.

2026-09-28T12:57:57.283Z

I am so glad I found primo Diamonds online, their service has been incredible from start to finish. Francesco stayed on a call with me for almost an hour and explained everything about the diamonds and rings in great detail.When the ring arrived it was perfect, all of the GIA certificates included. And I proposed a couple of days ago which went perfectly.Id also thought I’d mention I was almost ripped off by a high street jeweller whose staff had very little knowledge on the products. I was able to get the same exact ring specifications through primo for a much lower price too… so not only an impeccable service but also great value for money.Thank you for everything Francesco I’m extremely grateful 🙏