The Copper Connection
2025-01-24T02:50:25.096Z
They could use a massive overhaul on their sales pitch and closing, you’re probably reading this bc you saw an instagram ad saying you’d get paid to upgrade your panel. The poor guy on the phone folded immediately when asked how that happens, he had 3 more chances to build confidence in their product, buckled and fell back on the the used car salesman approach of yesteryear with the standard “we have to get on site” weak sales script.
Y2K happened 25 years ago, computers are not new friends. Everyone you call has access to the latest figures, techniques and insights into what it takes to get the job done.
I’d add an age filter to your outbound marketing campaign to limit the amount of people under the age of 50 that your guys reach out to. The close rate on informed consumers with these tactics has to be near 6-13%.
Instagram isn’t the platform you should be using, try radio commercials, they’re a fraction of the cost and will get the eyeballs of your sucker base.
Ever try to buy a car and the sales rep says you have to come on site for the best prices, it’s so sales 101 that everyone is wise to that pushy approach. Everyone has access to the numbers now, the tech has been in place for 15 years to get a semi accurate quote +\- 15%.
He let me know they lack the software to spit out a ball park figure when given the exact requirements to enter into the quote calc. And it’s not because the software their estimates use can’t do it, they have it built into their sales process that anyone who knows their info has a very low close rate bc the services they offer are wildly marked up.
Kudos to the kid on the phone who seeing the wasn’t going to pull one over and hanging up quick. For them it’s a numbers game and why waste 10min with someone who can see through their bait and switch when there’s a sucker born every minute.
I’d highly recommend to their owner to bring in new blood at the top of their sales org, sounds like they hired a seasoned pro who is using 2007 techniques instead of 2025 consultative, white glove service.
People don’t buy a product, they buy an absence of pain, and if your approach is to make the target uneasy you’ll never break your ARR targets without massive overspend in your org.
My inbox is open if they’re open to taking a hard uncomfortable look at the status quo there and bringing in new blood.
They could use a massive overhaul on their sales pitch and closing, you’re probably reading this bc you saw an instagram ad saying you’d get paid to ... More