Gelato Village
2026-07-11T19:24:23.122Z
We’ve been coming to Gelato Village for a long time, usually every week, and I genuinely think it’s the best gelato in Leicester. The quality is consistently excellent, which is why we keep coming back.Unfortunately, the loyalty scheme is really disappointing and lets the overall experience down. You receive one stamp per visit regardless of whether you buy one gelato or five. That doesn’t seem to reward loyal customers fairly. If I bought five gelatos over five separate visits, I’d receive five stamps, but buying the same five gelatos in one visit earns just one stamp. It’s hard to see the logic in that.Today’s experience made it even more frustrating. I only needed one more stamp to earn a free gelato, so I offered to pay for one gelato first to receive the final stamp, and then redeem my free one immediately afterwards. I was told this wasn’t allowed. It felt unnecessarily rigid and not very customer-focused.I’ll continue coming because the gelato is genuinely outstanding, but I hope the owners reconsider the loyalty programme. A scheme should reward your best customers, not leave them feeling penalised for buying more.