Caroline White Photography
Honestly, I thought l'd tasked Caroline with the impossible of personal branding photos, but she nailed it!I help people make money from intangible assets — think content, brands, communities, business intelligence, proprietary data, software. Etc. For my strategic advisory website, Naviguer LLC https://naviguerconsulting.com/services, I wanted brand photos to communicate many different aspects about me -- the creativity of how I think, my legal background, my style, sense of humor, etc. Worse, I wanted pix to show two diametrically opposed characteristics: that I'm a"badass" and "really nice person".We laughed together over the challenge, but she was confident from the start; she understood the goal and said she could pull that off; like she had an "Easy" button.During the entire process, we worked together as if we'd known each other for years, and I developed a trusted friend and colleague. Shortly after completion, a potential client I'd never met before saw my website and wanted to meet. As we were getting to know each other on Zoom, he said this: "I could tell from your website that you're a total badass, but a really nice one!" Those exact words.Caroline's photos hit the bullseye, capturing exactly what my website designer and I had been hoping for and building toward. I have no doubt that Caroline can do the exact same thing for any client fortunate enough to engage her.